Thailand launches Thai-Licious Journey campaign at ITB Berlin 2017

Bangkok, 9 March, 2017 – The Tourism Authority of Thailand (TAT) today launched a new tourism marketing campaign with the theme “Thai-Licious Journey” to entice foodies from around the world to explore “Thainess” through unique food tours and culinary experiences in the Northern, Central, Eastern and Southern provinces of Thailand.
Mr. Yuthasak Supasorn, TAT Governor said, “Thai cuisine has successfully captured the attention of consumers globally. Realising that “foodie tourism” works as a catalyst to command attention, the Tourism Authority of Thailand has launched a new campaign under the theme – “Thai-licious Journey,” which will motivate foodies to embark on a

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