"Jomtien Complex wasn't even a glimmer in a developer's eye and when it did emerge in the mid-'90s it remained an untenanted ghost town for years. Even someone with the skills of Nostradamus would have struggled to predict its current pre-eminence as a centre for gay life."

Yes, I recall riding past it on baht buses, going to and from the beach.
A huge shopping complex, all white and totally devoid of any signs of activity.
It seemed to me that somebody must have lost a heap of money building such a failure.

It took a long time but eventually things started to happen.
And look at it now; virtually filled.