I have just returned from a trip to the city. I was amazed at the number of businessmen who lined up with their coffee card to get stamped. 10 cups of coffee get one free. One guy behind me admitted the coffee was shit but next door did not do reward cards. It amazes me the lengths people wil go to to get a discount.
The profit in go go must be in drinks as they get very few offs. I have suggested in the past that after the second show they should offer half price offs. Half is better than nothing and could be offered as a reward for say buying 2 drinks. But a loyalty card that gave a free off after 10 drinks might work. It does not have to be 10 drinks from the one person. 2 people x 5 drinks= one free off.10 drinks to the owner is 10 drinks.
La Cage has its happy half price drinks every night and not always but usually has a good crowd. More often than not I call into LaCage on the way home from a show for a drink after happy hour. Have never taken a boy off from there but a loyalty card would give me incentive to call in more often, the boy is incidental.
Even for the beer bars in Sunee the offer of a free drink after 10 is worthwhile think about.
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