I'm sure that this has been reported before but I cannot trace. Anyway I dined there this evening and was pretty impressed. The place is bright and cheerful with plastic check cloths and comfortable benches. The owner was there and explained the cooking method and recommended The Great American BBQ Half Feast a full rack of ribs, a half Butt-Kickin Chicken, mound of pulled pork, pepper coated pastrami pork, BBQ Beans, cole slaw, curly fries, potato salad, corn on the cob and jalape├▒o corn bread all for 595 baht + 7% +10%. It's advertised as serving 2 to 3 persons but we took half away and fed most of the boys at Wild West Bar. This is a real carnivores feast and everything was moist and very tasty indeed.

Over half the diners were PLUs and some had indulged heavily in the Pitchers of Margaritas.
The Pattaya branch is on Thepprasit Road a little way along, on the right, travelling from Thappaya Road 038 300 874
They have branches in Hua Hin, Bangkok and Phuket http://www.greatrib.com/

Bill for 2 with the meal above and a chocolate gateau and ice cream plus a pitcher of draught Heineken was 1100 baht including tax and 10% service, but one can eat much more modestly. The owner seems to be present all the time which augurs well.