At one time Ambiance had no equal for comfort and non-stop fun, perhaps anywhere in the world. It seems right after Madame Jim sold out to the Swiss (?), things started to go down hill and have now hit rock bottom (after having been sold to the Chinese (?).

Much later of course Jim built Baan Souy which was meant to recapture the "comfortable elegance" of Ambiance but, because of its rather hidden away location, was never quite the hit that Ambiance was for so many years. His partner once told me that nothing in their complex was a money maker, not the hotel, not the Boys Boys Bar, not the off-fees, not the restaurant -- all those were loss-leaders for the drinks income which (apparently) paid handsomely. (And this was when drinks cost a fraction of today's prices.)

So it appears that the BBB complex emulated the now-well-known Las Vegas model -- get them in at any price and take their gambling losses.