No, not a return to the bad early days of Sunee, but "boy love" TV series!

From the Bangkok Post this morning:

Emerging trends could be mined, [Thanet Phetsuwan, TAT deputy governor] said, such as the popularity of so-called "Thai Boy Love TV dramas" in South Korea.
...
Fans of Boy Love TV dramas form part of the LGBTQIA+ community in South Korea and constitute a potential segment, said Mr Thanet.

He said soft power from influencers and media such as Boy Love TV series (Y series) could include collaborations between Thai actors or Korean producers to inspire tourists to visit Thailand.

Films have swayed tourist markets in the past, with the popularity of Lost in Thailand leading to an avalanche of Chinese visitors.