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Thread: Can Booze Bring Back Sunee?

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  1. #1
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    Re: Can Booze Bring Back Sunee?

    The Sunee Swan Song

    I remember sitting in a beer bar across from Kaos listening to a farang ranting on-and-on about how “Sunee was on its last legs”…”and how the fat lady had taken the stage and the Sunee Swan Song was now playing”. The bar I was sitting in was Yaya’s shortly after Barry and Yaya hung their sign somewhere around 2008. Here we are nearly 14 years later and I still hear the same remarks.

    Either Sunee has more legs than anyone cared to count back then, or the Fat Lady is singing a song that belongs in the Guinness Book of World Records as being the longest song ever played, because, as dark and dismal as Sunee is right now, it still refuses to drop its curtain. Dark and dismal, yes. Very few bars left standing, yes. But still alive.

    It wasn’t the Arabs with their shisha’s that started the decay in Sunee, it was The Market. Fewer and fewer gay tourists were coming to Thailand due to a whole host of reasons, and the escalating police raids in Sunee didn’t help matters either. Sunee took another major hit in 2010 when a major campaign against drugs was launched by a newly assigned police commissioner in Bangkok which landed many of the working boys in Sunee (and other places) in prison. The BIB who controlled the operations in Sunee during that period were relocated to other posts – and the street mafia was forced to go farther underground. This is what knocked the wind out of Sunee (and Boyztown and JC as well).

    The bars who survived this period (few as there are right now) could reopen and make a go of it, but their future is in the hands of Madam Sunee. She has to be as old as Moses right now and if she sells the property, or leaves it to her relatives who want to sell it, then Sunee Plaza will probably end up being demolished. That’s when we’ll see the last leg topple. That’s when the fat lady will end her song. But right now, there’s no sign of any of that happening.

    Sunee will never return to its Glory Days, so those of us who were fortunate enough to have experienced that amazing and surrealistic period in time, should consider ourselves fortunate. But as long as there are survivors in Sunee like Mama Lek, Green Chairs owner, Beer and Mak at Nice Boys, Winner Gogo, and a few others, who are willing to give it another go and refuse to throw in the towel – I’m right there with them.

    Sunee needs our support, the same way the bars in Jomtien Complex need our support, and the only way we can do that is by keeping hope alive (the same way they are)…visiting these bars the minute they open (some already are)…encourage others to do the same…be generous in your spending when you do go…and speak in a positive manner about the bar owners plight to survive.

    As a side note: I have frequent conversations with the owner of Green Chairs Bar. She is a very street-wise elderly Thai woman who has been operating her bar longer than any other business in Sunee. I remember shooting snooker with her grandson when he had to stand on a wooden box to be able to see the top of the snooker table – who now tends bar for her. This was back in the days when Sportsman’s Bar and Amigo Pub were her neighbors.

    She probably knows more about the history and inner workings of Sunee than even Madam Sunee herself. She looked at me…squinted her eyes in the early morning sun,…smiled…and said in a very calm voice, that Sunee will survive - with several host bars and a few gogo bars (Winner, Nice Boys) reopening when the green light is given. She went on to say that her close friend Mama Lek (One Bar) plans to reopen as well. She knows that Sunee will never be anywhere near as busy as it was in its hay day, but busy enough to keep a few beer bars and gogo bars afloat which works for her. It works for me too.

    So MFAS, to answer your original question: Can Booze bring Back Sunee?

    The answer is No.

    What will bring back Sunee are people who think and speak in a positive manner about the plight of the surviving bar owners, who refuse to give up hope.

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  3. #2
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    Re: Can Booze Bring Back Sunee?

    Quote Originally Posted by Dodger View Post
    What will bring back Sunee are people who think and speak in a positive manner about the plight of the surviving bar owners, who refuse to give up hope.
    And what I wonder will bring them back? A couple of bars reopening? No way.

    Sunee needs to become a destination in itself once again, one where there is a specific reason to visit. What made Sunee a destination were partly the gogos being a lot raunchier than Boyztown and a cluster of bars with fairly regular customers and cute waiters. Roaming though the Plaza and having a drink was actually interesting, as much for the people/boy watching as for the drinking and ogling. I reckon it will take the addition of at least half a dozen venues to open up again, including a couple more gogos, before it has a chance of attracting enough customers to make it a destination again. But that becomes a chicken and egg situation.

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  5. #3
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    Re: Can Booze Bring Back Sunee?

    Quote Originally Posted by Armando View Post
    I reckon it will take the addition of at least half a dozen venues to open up again, including a couple more gogos, before it has a chance of attracting enough customers to make it a destination again. But that becomes a chicken and egg situation.
    I would have thought that anyone who had been reading any of the gay, or even straight, Thailand forums over the past few years couldn't have failed to notice that even pre-COVID the sexpats/sex tourists attracted to places like Sunee, and even Walking Street and the Pattaya of old generally, were a dying breed - literally - so I think any prospective Sunee bar owners shouldn't count their chickens before they hatch and certainly shouldn't put all their eggs in a Sunee basket
    I can’t even be bothered to be apathetic these days!

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  7. #4
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    Re: Can Booze Bring Back Sunee?

    Quote Originally Posted by Armando View Post

    And what I wonder will bring them back? A couple of bars reopening? No way.

    Sunee needs to become a destination in itself once again, one where there is a specific reason to visit..
    Sunee will never return to being the "Destination" you describe, because the Market's simply not there anymore. That points already been made.

    If a couple of the bars in Sunee you mentioned happen to include the only Boy Gogo Bars in Pattaya, they'll probably get all the customers they need to stay afloat. They did before the pandemic - and there's no reason to think they won't after. Some of the punters I know (expats and tourists) would drag themselves through the mud for the opportunity to experience a night at the gogo again.

    If you doubt that the bars reopening in Sunee will bring the customers back, which you apparently do, just look at what's going on in Jomtien Complex right now,

    The gay bars in Pattaya, or that fact Thailand, won't be servicing masses of people like they did in days-gone-by - they'll be serving the local gay expat community and a moderate flow of tourists. One would have to think the bar owners already know this. I don't think anyone's caught in the delusion that any of these places are going to be packed to the brim every night, but for some (me included), that's OK.

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