I'd imagine it's a distressed sale, if selling the resort at this stage in the cycle.
You're right about the neither here nor there location. Other than Sansuk, there's nothing of interest nearby. Even Sansuk is of limited interest, since they don't have a huge discount for the cute Asians who are needed as the bait to attract the fish.
As for tired old formulae to attract customers, gogo bars haven't even kept the best of the old formulae. The standards in gogo bars have slipped. Problems vary from bar to bar, but can include fat boys covered in tattoos, overdressing, pressurizing customers by pushing for tips way above the market rate, moping around on stage with little movement or allowing the boys to all go outside for a smoke so the stage is empty. If a bar listed out what has worked in the past & applied it all, they might just do better. Plus go and plagiarise a few ideas from the surviving bars, gay & straight.