Russian Underwear Protest!

[Moses]

Still it's all just a "Kremlin project", according to you.

Sure, correct. He is honey pot with 2 tasks:
- to attract people who are critics of Putin from Khodorkovsky to Navalny
- to make Russian opposition look pathetic and stupid... at past this job had Zhirinovsky with his liberal-democracy party, but now he is 70+ yo and is too old for such job. But Kremlin needs clowns in opposition to make it look stupid.