My former bf told me a true story two days ago, about a school which made shirts needing the English for AKE. (Um, that rhymes with CAKE, BAKE, MAKE, TAKE, FAKE, NAKED....there! I have your attention.)
The responsible Educator had chosen to spell this sound as EKA. That's (to me) eee-kah. Not Ache..
So my courageous, Western-influenced former bf called this responsible Educator and told him of his mistake.
"Well, excuse me, who precisely ARE YOU?"
"Well, I teach English."
"Thank you, but I have been abroad before, and I will spell this word any way I please."
CLICK.
Of course, at Chiang Mai University's English department, they have a different solution. They fire you! :-0
As a side-note, I am really enjoying teaching English FOR FREE in my Golden Years. It's made even better by the fact that my students (gasp) LEARN TO SPEAK ENGLISH!