Originally Posted by
DaveyJonesLocker
It is already happening. Air New Zealand offers Economy fares on at least some of its international routes that are "basic seat, no meal". Food is available for purchase on board from a limited menu. The larger the plane the more difficult the logistics become, with passengers scattered throughout the Economy cabin some having bought fares "with meal" and others not. As well, budget airlines such as Air Asia and Jetstar have standard Economy fares between Australia and Asia that allow you to purchase selected food in advance (when you buy the ticket) or on board (restricted menu) but do not have "meal included" as a ticket option as far as I know.