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Thread: UK Gender Stereotyping Advertisement Ban.

  1. #1
    Forum's veteran goji's Avatar
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    UK Gender Stereotyping Advertisement Ban.

    "A ban on adverts featuring "harmful gender stereotypes" or those which are likely to cause "serious or widespread offence" has come into force. The ban covers scenarios such as a man with his feet up while a woman cleans, or a woman failing to park a car.
    The UK's advertising watchdog introduced the ban because it found some portrayals could play a part in "limiting people's potential".

    So, is the Viagra connect TV ad exhibiting gender stereotyping ?

    You know, the one where a middle aged man flirts with a lady. https://www.youtube.com/watch?v=5Ebdr72nsbs
    This is clearly gender stereotyping, since it's clearly implied it's good for male on female intercourse.
    Where is the equivalent male on male ad ?

    Implying he's going to screw a lady is a clear case of gender stereotyping.


  2. #2
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    Re: UK Gender Stereotyping Advertisement Ban.

    i was thinking more along the lines of ads portraying middle aged white men as being useless at IT or the bumbling embarrassing father at a wedding..

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