Quote Originally Posted by Andaman!
Bruce, If you have SPG Gold, you can not get a status match to Hilton Honors Gold. If you are not already a Hilton Honors member, you first need to join Hilton Honors which is instant from their website. Then email hhonormystatus@hilton.com with details of your Hilton Honors account and attach a screenshot of your SPG Gold status including number of stays this year (from my account action of spg.com). Within a few days they will confirm your status match and you will have Hilton Gold through to spring 2015. I did it earlier this month and got Gold within 24 hours.
This is accurate, and can also be done with certain airlines status, as well as rental cars. Be aware though, that it is usually a 1 time shot. Very worthwhile if you plan on spending many nights with a new chain, but probably better to keep it as a future option if you are just contemplating it for a single trip.