Not to belabor this (too much), but if Fridman was born and raised in Ukraine, and his mother and father are there now dodging bombs, do you think there may be a slim possibility that he's actually more concerned about his parents wellbeing right now than he is about the $$money$$? I'm basing this on the premise that not all wealthy people are as heartless and shallow as you seem to be implying.
It's a safe bet that the oligarchs (all of them) are just as shocked and appalled as everyone else is right now. This includes a large percentage of Russian people who are risking imprisonment (or worse) for protesting against their government. Media coverage isn't as constrained as it was back in the 1920's. Video clips of the protests occurring across Russia are visible and easily accessible to the World.. This simply can't be hidden from public view...denied...or explained away as being a gross exaggeration or fake news. It's simply the truth for all the World to see.
The longer this goes on - the more a diplomatic solution seems impossible. It's starting to become clear that the Free World is simply not going to offer any of the concessions Putin is asking for, and Putin has found himself standing in the middle of a global circle-jerk...isolated from the World (and reality)...with no face-saving exit strategy in sight.
I keep hoping for the best for everyone's sake (including the Russian people), but if someone doesn't stop Putin soon this thing is going to get a lot uglier.
The update below just hit the news:
"Opposition to Putin's war is alive on Moscow's streets. But no trace of it is covered on Russian TV."
https://edition.cnn.com/2022/03/01/e...ntl/index.html