December 4th, 2006, 05:44
...in terms of value for money in a global study by FutureBrand, a leading global brand consultancy.
The study involved a survey of more than 1,500 international travellers, travel industry experts, and hospitality professionals as part of a broader Country Brand Index.
Tourism Authority of Thailand Deputy Governor for Marketing Communications, Mr.Suraphon Svetasreni said, тАЬIt is heartening to see that Thailand has such a high level of recognition in one of the most important decision-making criteria for global travellers. тАЬIn an era of volatile currency fluctuations and high oil prices, travellers are constantly seeking ways to stretch their hard-earned income on leisure travel,тАЭ Suraphon said. тАЬOne of the key elements of our marketing strategy has always been to position our excellent products and services as being value for money, and we are happy to see that the message is having an impact.тАЭ
Visitor arrivals to Thailand totalled 11.5 million in 2005, generating a total of US$ 9.13 billion, or an average of US$ 96.72 per person per day. This ranged from US$ 120 daily expenditure by visitors from Kuwait to US$ 79 spent by visitors from Lao PD
http://www.asiatraveltips.com/news06/41 ... rism.shtml (http://www.asiatraveltips.com/news06/412-ThailandTourism.shtml)
The study involved a survey of more than 1,500 international travellers, travel industry experts, and hospitality professionals as part of a broader Country Brand Index.
Tourism Authority of Thailand Deputy Governor for Marketing Communications, Mr.Suraphon Svetasreni said, тАЬIt is heartening to see that Thailand has such a high level of recognition in one of the most important decision-making criteria for global travellers. тАЬIn an era of volatile currency fluctuations and high oil prices, travellers are constantly seeking ways to stretch their hard-earned income on leisure travel,тАЭ Suraphon said. тАЬOne of the key elements of our marketing strategy has always been to position our excellent products and services as being value for money, and we are happy to see that the message is having an impact.тАЭ
Visitor arrivals to Thailand totalled 11.5 million in 2005, generating a total of US$ 9.13 billion, or an average of US$ 96.72 per person per day. This ranged from US$ 120 daily expenditure by visitors from Kuwait to US$ 79 spent by visitors from Lao PD
http://www.asiatraveltips.com/news06/41 ... rism.shtml (http://www.asiatraveltips.com/news06/412-ThailandTourism.shtml)