December 1st, 2006, 12:12
Was someone searching unsuccessfully for a TAT (Tourism Authority Thailand) article on Gay Tourism? I stumbled on this one when searching for Max magazine for photos of Mr PGF -
Philip Cornwell-Smith wrote:
тАЬTravel broadens the mind.тАЭ This truism applies not only to the tourist, but also the host country.
Visitors naturally feel most comfortable where their hosts are welcoming and tolerant. Few nations have been as historically open to others as the Thais. That's why in a polarising world, easy-going Thailand proves so popular with both Arabs and Israelis, traditionalists and hedonists, straights and gays. Thailand got its huge gay visitor-base without even trying, through word-of-mouth, private enterprise and by just being itself.
For over a decade, wised-up Asian organizations like the Utopia website have pioneered promotion of Thailand to gays, who number five to six per cent of any population, yet ten per cent of all tourists. Now thereтАЩs more need for Thailand to cultivate the custom of this trend-setting sector, which prizes high value holidays from spas to eco adventure.
Corporations and world cities no longer find it prudent to be prudish; they risk losing market share to those that liberalise. Tourist boards hype SydneyтАЩs Mardi Gras, тАШGayfriendly GermanyтАЩ or ManchesterтАЩs тАШHome of Queer As FolkтАЩ. One official UK booklet asks, тАЬIsnтАЩt it time you came outтАж to Britain?тАЭ
LOYAL LONG-STAY VISITORS
Market research reveals that gays express preference and loyalty to brands that publicly associate with them, whether airlines, cars or countries. тАЬWhat might seem a very brave step to make isnтАЩt that brave, really,тАЭ says London ad agency Quiet Storm as quoted by Time magazine. It notes that compared to straights, gays are on average тАЬmore affluent, more interested in style and brands, and travel more.тАЭ And with same-sex marriage growing, a new honeymoon niche will benefit resorts that let two men or two women book a bridal suite.
In the past, social taboos had inhibited tourism policy from marketing gay attractions. Now an official rethinking of this issue sees it as a global trend that creates tangible benefits for countries that embrace it.
The countryтАЩs reputation results in many gays becoming repeat and long-stay visitors. Gay-friendliness also over-rides factors that deter others, like SARS, bird flu or unrest. тАЬGays are more willing to part with their last baht here than a family is,тАЭ argues a Bangkok hotelier. тАЬEven if they canтАЩt really afford it, they will still come on a budget, just so they can come.тАЭ
GAY DOLLAR OUTSTRIPS MOST NATIONAL ECONOMIES
With their generally higher income, education and tastes for luxuries repeatedly proven in research, gays represent a grade-A consumer category. Same-sex couples earn proportionately even more, and without children cramping their disposable income.
At a staggering $610 billion, earnings by US gays and lesbians are more than three times greater than ThailandтАЩs entire GDP. As Time noted, the UK fits a widespread pattern in that on average, gays earn 40% more and lesbians 25% more than straights. Of their total $130 billion earnings, gay Britons alone spend $5.6 billion a year on travel. ThatтАЩs a lot of room service, facials and champagne brunches.
PINK BUSINESS
тАЬWho actually pays for the deluxe suites at top hotels? ItтАЩs the gays!тАЭ exclaims the general manager of a Bangkok hotel seventy per cent frequented by followers of the rainbow-flag. Apply тАШgaydarтАЩ to BangkokтАЩs five-star lobbies and you can see his point. Beyond room, restaurant and spa bookings, gays always mean business. Needless to say, ThailandтАЩs fashion and design industries would wilt without gay sway over both production and purchasing.
Insiders admit that some buyers would skip Thai furnishing fairs were it not for the countryтАЩs R&R appeal to d├йcor queens. And just count the clutches of pretty boys from elsewhere in Asia spending liberated weekends in BangkokтАЩs bars and boutiques. Many a gay Westerner exports Thai goods just so they can spend chunks of the year here, sourcing products and feeling sabai (relaxed).
PRIVATE FREEDOM, PUBLIC DISCRETION
тАЬThere's not much of a gay movement in Thailand because there's basically nothing to move against,тАЭ cooed the PlanetOut Gay Travel Awards in which Bangkok was the 2006 runner-up as Best International Destination. But foreigners wowed by the politeness, exoticism and diverse gay infrastructure often mistake tolerance for full acceptance. Like any personal matter in Thai society, private freedom comes at the cost of public discretion. Families often wonтАЩt discuss sexuality even if they suspect an offspringтАЩs orientation, yet would never disown them. Thanks to that discretion, gays can rise high in society.
BANGKOK тАЩS SOPHISTICATED SCENE
Just as Thailand has officially been shy about its gay appeal, queer venues tend to fringe fashionable locales so closets can enter unnoticed. Online portals like Utopia, Dreaded NedтАЩs and Fridae carry listings, as do free bilingual maps and magazines like Variety, Max, Sticky Rice, Thai Puen and PluGuide.
In downtown Silom Road, Sois 2, 2/1 and 4 brim with international style bars, restaurants, caf├йs, galleries, spas, clubs and shops, both male and mixed. Upmarket venues like Bed Supperclub have chic Pink Sunday parties and hosts Gyent, an elite gay club that runs trips, parties and other activities. Royal City Avenue now has a women-only club, Zeta. Asian visitors also find camaraderie in trendy Thai-Thai gay bar areas at Soi Sarasin, Kamphaengphet Road, Lad Prao and Ramkhamhaeng. As with their straight equivalents, host bars, escort services and massage parlours cater far more for locals, but are hidden in the suburbs, unlike the minority for tourists visible around Patpong and Sukhumvit.
CAMPING UPCOUNTRY
Sophisticated gay venues are also flourishing in the provinces. These include male-oriented hotels and tours, spas and bars. Pattaya is known for katoey (transvestite/тАЩladyboyтАЩ) cabarets, bars at Pattayaland Soi 3 and a stretch of Jomtien Beach favoured by gays. PhuketтАЩs gay enclave centres on the Paradise Centre in Patong, while a new scene is developing at Chaweng on Ko Samui. Chiang MaiтАЩs venues lag behind the cityтАЩs popularity among aesthetes appreciating the gentle Lanna culture.
REDEFINING GAY TOURISM
Capitalising further on gay tourism requires deeper consideration. Terms like homosexual (and its Thai equivalents) lead many to wrongly classify gayness solely by sexuality. Successful gay destinations recognise a broader definition that encompasses a camp sensibility, discerning tastes, community solidarity, and an outsiderтАЩs acute alertness to injustice.
Thailand is open to such values, albeit passively. Countries with the longest chapters in the Spartacus global guidebook cater to these needs proactively through help lines, sexual health provision, police training, anti-discrimination laws and hosting pride festivals.
Despite the genuine welcome to people of all kinds, taboos and unfamiliarity can spur false presumptions. Thais largely accept katoeys, but thereтАЩs less understanding of butch toms (women partnering ladylike dees) or straight-acting men-who-like-men. Some confuse saunas with prostitution despite them being the opposite: cheap yet opulent refuges where men can socialise specifically without buying a partner. Most problematic is inaccurate equating of tourism for gays with the bogeyword тАШsex tourismтАЩ.
Full extensive article on http://www.tatnews.org/emagazine/3051.asp
Philip Cornwell-Smith wrote:
тАЬTravel broadens the mind.тАЭ This truism applies not only to the tourist, but also the host country.
Visitors naturally feel most comfortable where their hosts are welcoming and tolerant. Few nations have been as historically open to others as the Thais. That's why in a polarising world, easy-going Thailand proves so popular with both Arabs and Israelis, traditionalists and hedonists, straights and gays. Thailand got its huge gay visitor-base without even trying, through word-of-mouth, private enterprise and by just being itself.
For over a decade, wised-up Asian organizations like the Utopia website have pioneered promotion of Thailand to gays, who number five to six per cent of any population, yet ten per cent of all tourists. Now thereтАЩs more need for Thailand to cultivate the custom of this trend-setting sector, which prizes high value holidays from spas to eco adventure.
Corporations and world cities no longer find it prudent to be prudish; they risk losing market share to those that liberalise. Tourist boards hype SydneyтАЩs Mardi Gras, тАШGayfriendly GermanyтАЩ or ManchesterтАЩs тАШHome of Queer As FolkтАЩ. One official UK booklet asks, тАЬIsnтАЩt it time you came outтАж to Britain?тАЭ
LOYAL LONG-STAY VISITORS
Market research reveals that gays express preference and loyalty to brands that publicly associate with them, whether airlines, cars or countries. тАЬWhat might seem a very brave step to make isnтАЩt that brave, really,тАЭ says London ad agency Quiet Storm as quoted by Time magazine. It notes that compared to straights, gays are on average тАЬmore affluent, more interested in style and brands, and travel more.тАЭ And with same-sex marriage growing, a new honeymoon niche will benefit resorts that let two men or two women book a bridal suite.
In the past, social taboos had inhibited tourism policy from marketing gay attractions. Now an official rethinking of this issue sees it as a global trend that creates tangible benefits for countries that embrace it.
The countryтАЩs reputation results in many gays becoming repeat and long-stay visitors. Gay-friendliness also over-rides factors that deter others, like SARS, bird flu or unrest. тАЬGays are more willing to part with their last baht here than a family is,тАЭ argues a Bangkok hotelier. тАЬEven if they canтАЩt really afford it, they will still come on a budget, just so they can come.тАЭ
GAY DOLLAR OUTSTRIPS MOST NATIONAL ECONOMIES
With their generally higher income, education and tastes for luxuries repeatedly proven in research, gays represent a grade-A consumer category. Same-sex couples earn proportionately even more, and without children cramping their disposable income.
At a staggering $610 billion, earnings by US gays and lesbians are more than three times greater than ThailandтАЩs entire GDP. As Time noted, the UK fits a widespread pattern in that on average, gays earn 40% more and lesbians 25% more than straights. Of their total $130 billion earnings, gay Britons alone spend $5.6 billion a year on travel. ThatтАЩs a lot of room service, facials and champagne brunches.
PINK BUSINESS
тАЬWho actually pays for the deluxe suites at top hotels? ItтАЩs the gays!тАЭ exclaims the general manager of a Bangkok hotel seventy per cent frequented by followers of the rainbow-flag. Apply тАШgaydarтАЩ to BangkokтАЩs five-star lobbies and you can see his point. Beyond room, restaurant and spa bookings, gays always mean business. Needless to say, ThailandтАЩs fashion and design industries would wilt without gay sway over both production and purchasing.
Insiders admit that some buyers would skip Thai furnishing fairs were it not for the countryтАЩs R&R appeal to d├йcor queens. And just count the clutches of pretty boys from elsewhere in Asia spending liberated weekends in BangkokтАЩs bars and boutiques. Many a gay Westerner exports Thai goods just so they can spend chunks of the year here, sourcing products and feeling sabai (relaxed).
PRIVATE FREEDOM, PUBLIC DISCRETION
тАЬThere's not much of a gay movement in Thailand because there's basically nothing to move against,тАЭ cooed the PlanetOut Gay Travel Awards in which Bangkok was the 2006 runner-up as Best International Destination. But foreigners wowed by the politeness, exoticism and diverse gay infrastructure often mistake tolerance for full acceptance. Like any personal matter in Thai society, private freedom comes at the cost of public discretion. Families often wonтАЩt discuss sexuality even if they suspect an offspringтАЩs orientation, yet would never disown them. Thanks to that discretion, gays can rise high in society.
BANGKOK тАЩS SOPHISTICATED SCENE
Just as Thailand has officially been shy about its gay appeal, queer venues tend to fringe fashionable locales so closets can enter unnoticed. Online portals like Utopia, Dreaded NedтАЩs and Fridae carry listings, as do free bilingual maps and magazines like Variety, Max, Sticky Rice, Thai Puen and PluGuide.
In downtown Silom Road, Sois 2, 2/1 and 4 brim with international style bars, restaurants, caf├йs, galleries, spas, clubs and shops, both male and mixed. Upmarket venues like Bed Supperclub have chic Pink Sunday parties and hosts Gyent, an elite gay club that runs trips, parties and other activities. Royal City Avenue now has a women-only club, Zeta. Asian visitors also find camaraderie in trendy Thai-Thai gay bar areas at Soi Sarasin, Kamphaengphet Road, Lad Prao and Ramkhamhaeng. As with their straight equivalents, host bars, escort services and massage parlours cater far more for locals, but are hidden in the suburbs, unlike the minority for tourists visible around Patpong and Sukhumvit.
CAMPING UPCOUNTRY
Sophisticated gay venues are also flourishing in the provinces. These include male-oriented hotels and tours, spas and bars. Pattaya is known for katoey (transvestite/тАЩladyboyтАЩ) cabarets, bars at Pattayaland Soi 3 and a stretch of Jomtien Beach favoured by gays. PhuketтАЩs gay enclave centres on the Paradise Centre in Patong, while a new scene is developing at Chaweng on Ko Samui. Chiang MaiтАЩs venues lag behind the cityтАЩs popularity among aesthetes appreciating the gentle Lanna culture.
REDEFINING GAY TOURISM
Capitalising further on gay tourism requires deeper consideration. Terms like homosexual (and its Thai equivalents) lead many to wrongly classify gayness solely by sexuality. Successful gay destinations recognise a broader definition that encompasses a camp sensibility, discerning tastes, community solidarity, and an outsiderтАЩs acute alertness to injustice.
Thailand is open to such values, albeit passively. Countries with the longest chapters in the Spartacus global guidebook cater to these needs proactively through help lines, sexual health provision, police training, anti-discrimination laws and hosting pride festivals.
Despite the genuine welcome to people of all kinds, taboos and unfamiliarity can spur false presumptions. Thais largely accept katoeys, but thereтАЩs less understanding of butch toms (women partnering ladylike dees) or straight-acting men-who-like-men. Some confuse saunas with prostitution despite them being the opposite: cheap yet opulent refuges where men can socialise specifically without buying a partner. Most problematic is inaccurate equating of tourism for gays with the bogeyword тАШsex tourismтАЩ.
Full extensive article on http://www.tatnews.org/emagazine/3051.asp