Thailand is Asia’s Spa Capital
Thai spa treatments are now more of a necessity that an extravagance. Spa-based medical tourism is a global phenomenon and Thailand is Asia’s Spa Capital, reaping returns on its decades-long strategy while riding a rising tide of female driven consumer demand.
Photo credit : Mandarin Oriental, Bangkok
Women Drive Spa Spending
Women are an important engine that drives spending at Thai spas, as Thailand offers more for female travellers. They are a dominate consumer demographic and the primary consumers of spa treatments and packages often bundled with clinical medical procedures (cosmetics).
Spa consumer findings from a 2014 research report conducted by Stenden Rangsit University
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